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March 28th, 2022

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Are you dreaming of discovering the secret spots of Southern Italy? Puglia, also known as Italy’s second ‘Tuscany’ and the heel of Italy, offers what seems like a never-ending list of hidden gems to discover. Whether you’re seeking an active adventure, or wanting to indulge in rich Italian cuisine, or gaze upon mesmerizing historical sites, Southern Italy has it all for your next dream trip. Spoilt for choice, the real challenge for you comes from choosing which incredible destinations to add to your itinerary. That’s why I’ve selected the top 10 hidden gems you should see in Italy. So, when you’re ready to start planning your dream trip, you’ll know exactly where to go!

Best Hidden Gems in Southern Italy: Your Ultimate Guide to Secret Spots

From ancient cave dwellings to pristine coastal villages, Southern Italy hides some of the country's most extraordinary destinations. While millions flock to VeniceRome and Florence, these lesser-known spots offer authentic experiences without the crowds. Whether you're a history buff, food lover, or adventure seeker, these hidden gems will make your Italian journey truly unforgettable.

Southern Italy Off the Beaten Path: 10 Magical Places You Can't Miss

While tourist crowds flock to famous cities, Southern Italy's true charm lies in its lesser-known locations. We've handpicked 10 unique destinations where you can immerse yourself in the genuine essence of Italian dolce vita, far from the usual tourist trails. Get ready to discover places that will steal your heart and create memories to last a lifetime.

1. Bari 

Bari is simply a must for all lovers of Romanesque architecture and orecchiette pasta. Why not take up a private walking tour and step back in time to wander the streets of the beautiful old town? Stumble upon the bustling traditional harbor, marvel at 12th century Swabian architecture and get ready to indulge in a thriving local food scene.

bari italy

If you pass by Arco Alto and Arco Basso arches, you’ll find local women making and selling Bari’s famous orecchiette – a traditional Apulian pasta. The shape is perfect to collect the fresh sauces that Bari is so well known for. 
From the winding alleys of Ostuni to the enchanting trulli of Alberobello, from the sparkling wines of Locorotondo to the local pasta makers in Bari, a 7 Day Experience in Puglia Vacation Package lets you discover these hidden gems at the perfect pace - giving you enough time to get lost in the white cities and find your own secret corners of this magical region.

Hidden Treasures of Southern Italy: Volcanic Adventures and Natural Wonders

Southern Italy isn't just about history and culture - it's a land of active volcanoes and breathtaking landscapes. From the slopes of Vesuvius to Etna's vineyards, these destinations offer the perfect blend of adventure and natural beauty that will make your journey unforgettable. Prepare to be amazed by some of the most dramatic scenery in all of Europe.

2. Vesuvius National Park

Embark on a journey between history, and breathtaking landscapes with a hike in Vesuvius National Park. A short distance from Naples, Mount Vesuvius is of course famous for obliterating Pompeii in ancient history. 

The crater of this active volcano is a magnet for attracting hikers and adventure seekers from all over the world. Marvel at the many vineyards that cling to the hillsides, and take in the freshly scented air from the citrus groves.

vesuvius hiking

On a clear day the view from Mount Vesuvius is heavenly, and well worth the trek. For the hike itself, you can choose between eleven paths totalling a length of 54 kilometers to stretch your legs. For an experienced walker, it should only take 30 minutes to walk up to the crater of the volcano that’s still active. Join our Private Vesuvius Tour and let our expert guides narrate the fascinating stories of this legendary volcano - from its dramatic geological history to its impact on local wine production. They'll reveal hidden paths and viewpoints that most visitors never discover, making your volcanic adventure truly unforgettable.

To fully appreciate the majestic Vesuvius and understand its impact on ancient history, a Private Tour Naples to Pompeii offers fascinating insights while avoiding the tourist crowds. Start your day exploring Naples' hidden gems with a Private Naples Walking Tour before heading to the volcano.

3. Sicily E-Bike Tour to Mount Etna

If you want to tick off this bucket list location in style, there is no better way than a unique e-bike tour to Mount Etna. The comfortable ride gives you the perfect taste of what the island of Sicily has to offer.

Locally called “Mongibello”, the majestic Mount Etna is Europe's largest and most active volcano. It’s the perfect adventure playground for those who crave heart-stopping views. With your e-bike you can seek out uncommon paths, such as my favorite from Rifugio Citelli. Pass through torrents of lava stone, glide through pine tree forests, and visit the extraordinary Serracozzo cave.

Conclude your exhilarating day of e-cycling with a visit to one of the local wineries on the Northern slopes of Mount Etna.

mount etna hiking

Hidden Gems in Sicily: Ancient Temples and Coastal Beauty

Sicily is an open-air museum where ancient history meets Mediterranean splendor. In this enchanting island, every corner tells a story spanning millennia, from Greek temples to Norman castles. Discover locations where time seems to stand still and beauty knows no bounds. To truly grasp Sicily's diverse beauty, from ancient temples to volcanic landscapes, give yourself at least a week to explore. Our 7 Day Private Sicily Vacation Package perfectly balances must-see attractions with off-the-beaten-path gems.

4. Valle dei Templi, Agrigento

Sicilly is just full of hidden gems for you to discover. Not least is the incredible Valle dei Templi at Agrigento: Sicily’s most iconic and significant archeological site. It brings together the temples of Gods and Goddesses, as well as the area of the Necropolis. You’ll find these ancient monuments surrounded by an enchanting valley for you to explore, overlooking thepenetrating blues of the Mediterranean sea.

The site is particularly beautiful when the adorning almond trees are in full bloom. Explore the remains of the Temple of Castor and Pollux, the Temple of Zeus, the Temple of Hercules, and the starkly beautiful Temple of Juno. 

temple valley in sicily

Unique Places to Visit in Southern Italy: Island Paradise and Thermal Waters

Beyond the mainland's charm lies a world of island wonders and healing waters. These hidden paradises offer a perfect escape from the ordinary, where you can indulge in thermal spas, explore lush gardens, and experience the authentic rhythm of Mediterranean life.

5. Ischia Island, Naples

Known as the ‘Green Island’, the charming Tyrrhenian island of Ischia is the perfect escape from the crowds of Capri. Overflowing with seductive beauty and wander, this volcanic island has plenty of mineral rich thermal waters for you to enjoy. After you’ve soaked up the healing properties of these waters, meander through picturesque villages, and dramatic historical sites.

ischia island

Don’t miss the acclaimed Mortella Gardens, an acclaimed botanical and landscape masterpiece. If you fancy a musical moment, book a ticket for one of the open-air concerts by the youth orchestra. Sit back and relax with an aperitif, as you listen to your heart's content on these balmy summer evenings.

Speaking of islands, while most tourists flock to the glamorous Capri, this gem of the Gulf of Naples holds secret spots that few discover beyond its famous Blue Grotto and Piazzetta. While Capri can get crowded, a Private Capri Island Tour helps you discover the island's quieter corners - from hidden coves to lesser-known viewpoints that most day-trippers never see.

Southern Italy's Secret Coastline: Where Nature Meets History

Away from the famous Amalfi Coast, Southern Italy hides stretches of pristine coastline where rugged cliffs meet crystal-clear waters. These lesser-known coastal gems combine natural beauty with historical significance, offering visitors a chance to experience the Mediterranean as it once was.

6. Cilento National Park

This lesser known paradise of jutting coastline combines the verdant beauty of the surrounding hills with the deep blue hues of the sea. Cilento National Park is a world away from the crowds that populate much of the Amalfi Coast. Here, you’ll be able to explore quaint traditional fishing villages, sample delicious bites at local food markets, and climb rugged trails in the countryside.

cilento national park

Before you leave, ensure you pay a visit to the incredible Greek temples of Paestum, and the Greco-Roman remains of Velia. Whether you view these heritage sites in the gleaming sun, or in the romantically floodlit sunset, you’ll be lost for words.

Best Hidden Gems in Puglia: White Cities and Fairy Tale Towns

Puglia's landscape is dotted with whitewashed cities and unique architecture that seems to come straight from a fairy tale. From cone-shaped trulli to baroque masterpieces, this region offers some of Italy's most distinctive and photogenic locations, each with its own fascinating story to tell. Want to fully immerse yourself in Puglia's authentic charm? A 7 Day Experience in Puglia Vacation Package lets you take in everything at the perfect pace - from peaceful mornings in the trulli districts to sunset aperitivos in white-washed towns.
The baroque city of Lecce, often called the 'Florence of the South', is another hidden treasure of Puglia. Its elaborate architecture and quiet noble palaces tell stories of ancient wealth and artistry. For a deeper understanding of Southern Italy's baroque jewels, consider a Private Lecce Walking Tour - local guides will show you hidden courtyards and secret passages that most visitors never discover.

7. Ostuni

As you drive through the charming Valle d'Itria, the beautiful village of Ostuni will catch your eye before you’ve even arrived. Nicknamed the ‘White City’, Ostuni is a labyrinth of winding alleyways, cute staircases, and pretty gardens.

This village, rich in Gothic history, is a place to be devoured slowly over days. You won’t fall short of secret pathways leading you astray to find beauty and spontaneous Italian moments. One of the attractions not to be missed is the impressive 15th century Gothic cathedral that lies upon the hilltop. Be sure to enter inside – as it’s even more dazzling.

ostuni puglia

If you’re traveling in August, be sure to stop by one of Ostuni’s summer festivals. In particular the 15th August when the Sagra dei Vecchi Tempi comes to town. On this day you can indulge your heart's desire with delicious traditional dishes.

8. Alberobello

Peruse a typical Puglia postcard stand, and you’ll be sure to see the iconic conical roof houses called Trulli. These white-washed, limestone structures are found clustered in pockets all over this peaceful region. This style of house is native to Puglia and rare to find outside of Italy, so you really won’t find another experience like this!

Trullo of Alberobello Custom and Private Tours

What draws people to Alberobello most, is that this Unesco world heritage town plays host to the largest concentration of Trulli in the world. However, to escape the tourist traps, and find a more authentic sense of what it means to live amongst the Trulli lined streets, I suggest you head to the much quieter Rione Aia Piccola district.

In a town like Alberobello, your camera will be working overtime to keep up with the astounding beauty. For the best pictures, I recommend exploring the adorable streets before 9am to encapsulate the Trulli in all their glory.

9. Locorotondo

Nestled in the green expanse of the Valle d'Itria countryside, lies a dreamy white-washed town just waiting for you to discover – Locorotondo. This delightful village, adorned with purple and pink flora offers an authentic Italian experience at every corner.

Spend a few hours getting lost in the maze of narrow winding lanes and grand baroque archways, before dining ‘fouri’ at one of the impossibly cute restaurants Locorotondo is blessed with.

Locorotondo italy

If you’re in need of a refreshment, then why not try the signature sparkling white wine Locorotondo is famous for? I recommend heading straight to the source by visiting the main wine producer Cantina Sociale del Locorotondo, where you can indulge a truly unique tasting session.

Ancient Hidden Treasures of Southern Italy: Where History Comes Alive 

While Rome might steal the spotlight, Southern Italy guards some of the world's most remarkable historical sites, many still waiting to be discovered by international travelers. Here, history isn't confined to museums - it's carved into hillsides, embedded in city streets, and woven into daily life. From prehistoric cave dwellings to Greek temples, from Norman castles to baroque churches, each stone tells a story of the civilizations that shaped this magical land.

10. Matera caves

Among Puglia's treasures, Matera stands as perhaps the most extraordinary testament to human history, its ancient Sassi districts offering a journey through time that spans over 9,000 years. Matera – Italy’s magical city of stone will leave you feeling all kinds of wanderlust. Having been named Europe’s capital of culture in 2019, this ancient city is simply a dream to walk through. As you lose yourself in the rocky cascade of streets, you’ll begin to question at times whether you’ve actually stepped into a fairytale.

matera italy

What makes this city so special are the two Sassi (stone) districts, built on natural caves that have been excavated and extended over a millennia. Have your camera ready at every moment as you marvel at the warren of limestone churches, and palaces that rise above the caves. To capture that perfect panorama shot, head to the hill across the Ravine and take in the breathtaking view of rocky layers that form the city.

Although the city is awashed with unmissable churches, you’ll also find 150 more in the Park of the Rock Churches across the Gravina river. I recommend saddling up on a bike tour to seek out these hidden gems.

Planning Your Dream Trip to Southern Italy's Hidden Treasures

Now that you've discovered these incredible hidden gems, it's time to start planning your perfect Southern Italian adventure. Whether you choose to explore one destination or embark on a grand tour of the South, these lesser-known treasures will give you an authentic taste of la dolce vita and memories to cherish forever.

Visit one or visit them all, these 10 hidden gems in Southern Italy will guarantee to fill your dream trip with the ultimate slice of la Dolce Vita, and life-changing moments to remember.

Will it be the ancient ‘fable like’ city of Matera, or are you craving the adventure of cycling in Sicily to the magnificent Mount Etna?

Contact one of our travel designers today, to start planning your dream trip to Southern Italy!